The first question that arises in buyers’ mind is why should they consider your real estate agency and if it will help them to buy or sell commercial property quickly. Now the question that you should ask yourself is that how your agency or you differ from other real estate agents and agencies? To make your real estate agency unique and popular you will need to adopt a Unique Selling Proposition, which would help you stand out amongst other agencies.

These are four points that would help you to understand your USPs:

• Who are your target audiences?
• What will you do for them?
• How your services are different from other agents?
• And why your solutions or services matter to target audiences?

Remember your USP should be based on your key strengths, talents, passions and skills. Understand your target audiences and specially target them subtracting all other random customers. Especially describe the things you can do for your target customers. If you are planning to target investors and you have broad background in financial services then do mention it with your accomplishments. If you can offer solid guarantee such as if commercial property does not sell in 90 days you will buy it, and then mention it.

For a successful USP, you must address the key concerns of the target audience. Mentioning about the condition of Dubai real estate sector, what kind of changes it have faced or what do you like, does not matter to the clients. Clearly explain that why you are the best agent for the desired job supported with your background experience, skills, education and knowledge. To be the best agent you will need to master the skill in one niche and target audience related to that niche. Remember you cannot be everything for everyone but you surly can be the best real estate agent for particular niche.